Clari Unveils Forecasting Capabilities To Help Predict Revenue

The enhancements to Clari’s RevOps platform leverage the company’s stored customer data to analyze business performance and provide users with a 360-degree view of their business execution.

The forecasting capabilities include:

• Full-funnel forecasting that integrates revenue data across CRMs and business systems to predict revenue outcomes;
• Adaptive revenue metrics that provide insights into retention rates, product pipeline mix and more to help organizations gauge the health of their businesses;
• Segment forecasting, which enables users to forecast accounts into specific segments based on their attributes for specific revenue goals;
• Account planning insights that empower users to inspect and target prospect accounts with account-specific data insights for more informed planning;
• Usage-based forecasting to help users track account activity and estimate their revenue usage to determine potential outcomes; and
• Scenario forecasting, which enables revenue leaders to plan “what-if” models that gather data to inform forecasting updates and changes.

"Forecasting is the heartbeat of the revenue process, and it's been broken for a long time," said Andy Byrne, CEO at Clari, in a statement. "We're fixing this by combining execution insights, time-series data, forecasting workflows and AI-assisted projections to bring rigor and predictability to every revenue team on the planet."

The announcement aligns with Clari’s investment in developing products/strategies that drive revenue, as stated in its Series E investment funding announcement.