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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Demand Science Acquires Internal Results & Leadiro

Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The announcement follows Demand Science’s February acquisition of Tidings, an on-demand automated newsletter creation platform.

Terminus Unveils New Data Set For The Post-Cookie World

ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party cookies. The release follows Google’s pledge to phase out support of third-party cookies.

SurveyMonkey Launches New Solutions For Improved Performance & Industry Insights

SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new solutions leverage artificial intelligence and machine-learning capabilities to help companies monitor brand and industry…

G2 Hires Amanda Malko As New CMO

G2, a peer-to-peer business and software review platform, announced Amanda Malko as its new CMO. In her new role, Malko will be responsible for driving the brand’s growth and deepening its relationships with buyers.
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