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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

New Research: Unfit CRMs Costing Companies $5.5M Each Year

New Research: Unfit CRMs Costing Companies $5.5M Each Year

Forty-eight percent of sales professionals believe their CRM systems are unfit for purpose, as customer churn is costing mid-market companies an average of $5.5 million per year, according to a new CRM and Sales Impact Report from SugarCRM, a customer experience platform.
Sitecore Expands Capabilities Through Strategic Acquisitions

Sitecore Expands Capabilities Through Strategic Acquisitions

Sitecore, a provider of digital experience management software, entered into definitive agreements to acquire Boxever Ltd., a SaaS-based customer data platform (CDP) and Four51 Inc., a company that delivers modern B2B and B2C experiences for enterprise brands. The acquisitions are expected to close before the end of March 2021. Sitecore…
Banzai Raises $15M To Grow SaaS Event Marketing Platform

Banzai Raises $15M To Grow SaaS Event Marketing Platform

Banzai, an event platform, successfully closed $15 million in venture debt funding. The funding was led by investment firm Columbia Pacific Advisor, with additional investment from Gaingels, a venture syndicate that’s focused on helping companies build a culture of diversity and inclusion.
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