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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Pardot Reports Record Q2 Customer Growth

Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a…
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Pardot Rolls to Record Results Behind Customer and Partner Momentum

Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a…
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Manticore Technology Unveils New Version Of Marketing Automation Platform

Manticore Technology announced the release of Manticore Winter 2012, the latest version of its marketing automation platform. After finishing its sixth year serving the marketing automation category, with more than 150 customers using its platform, President Jeff Erramouspe described 2011 as a “low key” year, as the company focused primarily…
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DGReview: Hubspot Inbound Marketing System

HubSpot’s Unified Inbound Marketing System Scores High For Ease-of-Use, Optimization, Lead Management and Analytics Web site development and content management is in many cases a frustrating chore in a fragmented space. The dizzying array of programming choices – with Google Analytics and various business intelligence tools thrown into the mix…

Eloqua Taking Steps To Prepare For IPO; Eyeing $100 Million Revenue Mark For Move

With the financial markets buzzing over recent M&A activity and planned IPOs from high profile brands such as Responsys and LinkedIn, industry watchers are keeping a close eye on the next move for venture-backed players. In an interesting twist, Eloqua CEO Joe Payne revealed the company is already meeting with…
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