News Briefs

SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in…

May 11, 2011
Written by Andrew Gaffney

SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation

The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant than ever on content. However, in one of the closing keynote sessions at the recent SiriusDecisions Summit, Jay Gaines, Service Director for Demand Creation Strategies at SiriusDecisions, pointed out that most BtoB…

May 17, 2011
Written by Demand Gen Report Team

SXSW and The Digital Conversation

By Jesse Noyes, Corporate Reporter, Eloqua This year’s South By Southwest Interactive festival didn’t deliver much breaking news. That’s surprising because SXSWi has become an annual pilgrimage for tech geeks looking to discover the next Twitter or Foursquare. This time around mostly incremental improvements were rolled out, like CNN’s “Open…

March 18, 2011
Written by

Author Dan McDade Tells “The Truth About Leads,” Shares Insights Into Defining Target Markets

After introducing the somewhat radical idea that sales reps actually need fewer leads, author Dan McDade’s new book “The Truth About Leads,” has generated a lot of buzz among marketing and sales execs. Noting that many organizations still struggle to define and agree a quality lead, McDade points out that…

April 4, 2011
Written by Demand Gen Report Team

Healthcare Marketers: 6 Steps To Blueprint A Social Media Strategy For Increased Patient Volume

By John Luginbill, CEO, THE HEAVYWEIGHTS Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more.

May 11, 2011
Written by Demand Gen Report Team

Weighing In On ‘Do Not Track:’ Are Privacy Regulations The Right Answer?

By Dennis Dayman, Chief Privacy and Security Officer, Eloqua Are privacy regulations the right answer? That is a question that many of us struggle to answer. Privacy laws of all sorts can be helpful if they are written to be effectively and consistently enforced over time, and really are written…

May 17, 2011
Written by Demand Gen Report Team

BranchIt For Chatter Wins Salesforce.com’s AppQuest Award For Relationship App

Salesforce.com challenged developers to build the next killer app on the Force.com platform at AppQuest 2010. While over 100 apps were submitted, BranchIt Corporation, provider of cloud-based relationship discovery solutions, was selected as the winner. Built using Force.com, BranchIt for Chatter is immediately available for deployment on the ChatterExchange, an…

January 4, 2011
Written by Demand Gen Report Team

News Briefs

SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement

SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation

SXSW and The Digital Conversation

Author Dan McDade Tells “The Truth About Leads,” Shares Insights Into Defining Target Markets

Healthcare Marketers: 6 Steps To Blueprint A Social Media Strategy For Increased Patient Volume

Weighing In On ‘Do Not Track:’ Are Privacy Regulations The Right Answer?

BranchIt For Chatter Wins Salesforce.com’s AppQuest Award For Relationship App

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