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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Eloqua Promotes Alex Shootman To President

Eloqua, an on-demand marketing automation and Revenue Performance Management (RPM) solutions provider, announced the promotion of Alex Shootman to President of the company. In his new role, Shootman will be responsible for customer-facing activities including account management, customer success, sales and support, and will report to Joe Payne, Chariman and…

BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board

BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina. The new staff additions have helped BlueBird extend its client…
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Act-On Software Announced $16 Million In New Venture Financing

Marketing automation vendor Act-On Software announced Wednesday that it secured $16 million in new venture financing. The Series D round of financing gives the Beaverton, OR based company a market valuation of approximately $150, according to news reports. Norwest Venture Partners will lead the current funding round, with existing investors…
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Corporate Visions Announces Deal To Acquire WhiteboardSelling

Sales and marketing consultancy Corporate Visions announced Tuesday that it has acquired WhiteboardSelling, a provider of sales-enablement technology. The purchase price and other financial details of the deal were not disclosed. WhiteboardSelling is a fairly unique company in the B2B sales enablement space. As the company's name suggests, it offers…
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Email Subject-Line Study Offers Guidance For B2B Marketers

A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how email subject lines affect user engagement metrics. The study, which involved a random sample of the firm's email campaigns, analyzed click-through, open and click-to-open rates for 932 million emails during a six…
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HubSpot Unveils Major Upgrades To Its Marketing Automation Platform

HubSpot today announced the release of HubSpot 3, the latest version of the company's flagship marketing automation platform. The update was officially unveiled during HubSpot's Inbound Marketing event, being held this week in Boston. According to HubSpot Product Marketing Director Rick Burnes, the HubSpot 3 release includes 10 completely new…
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CMO Survey Reveals Growing Uncertainty Over Economic Growth

A recent survey of chief marketing officers (CMOs) offers a mixed bag of predictions for the U.S. economy in general – and for the B2B market in particular. First, the bad news: According to the Duke University Fuqua School of Business CMO Survey of 528 marketing executives, just 29% said…
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