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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Introduces New Client Services Offerings

Marketo this week announced the launch of new a client services offering for the company's Marketing Nation ecosystem. The company's Marketing Nation Client Services will provide support, education and expert consultation to drive marketing and sales best practices, according to a company news release.

Demand Gen Report Announces Speakers, Sponsors For 2013 Content2Conversion Conference

Demand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York City. Convent2Conversion is the only event of its…
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Roundup: Extraprise And Exclusive Concepts Partner, Bizo Releases “B2B Marketing For Dummies”

Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership. Using Exclusive Concepts’ search engine optimization, pay-per-click, and web site speed and…
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Sage Enhances CRM System And Expands Memory Capacity For Cloud Solution

Sage North America yesterday announced the release of Sage SalesLogix v8.0 CRM system with enhancements to the web and mobile interfaces designed to simplify role-based data access, searching and collaboration. Other additional features include enhanced security options and new administrator customization tools. Sage has also advanced Sage SalesLogix Cloud deployment…
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Aprimo Focuses On Productivity With Marketing Studio Update

Aprimo this week released an update to its integrated marketing management suite, including a number of new features aimed at improving usability and productivity. Aprimo Marketing Studio 8.8 is being billed by the company as a "high productivity" version of its flagship integrated marketing management (IMM) offering. According to the…
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CMO Council Study Reports Growing Budgets, Greater Focus On Digital Initiatives

Marketing executives are increasingly confident about their organizations' business performance, according to a new study from the CMO Council. Yet many CMOs still see major room for improvement in their digital marketing capabilities. The group's "State of Marketing 2012" report found that fewer than one in five CMOs think their…
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