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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Kapost Launches Certified Agency Partner Program, Announces Integration With Eloqua

Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference. The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform, enabling them to offer their clients content marketing services through the platform. Verticurl…
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Brainshark Announces Eloqua Integration At #EE12 User Conference

Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua’s marketing automation platform. The integration allows Eloqua users to access Brainshark online videos to improve the effectiveness of demand generation and other marketing communications, as well as gain insight into how prospects are engaging…
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HubSpot Closes $35 Million Funding Round, Announces Q3 Results

Marketing automation vendor HubSpot announced today that it has closed a new round of financing and shared some of its Q3 2012 financial results. The company said that it has secured a $35 million mezzanine financing round. Investors in the new round include a "large, unnamed institutional investor," according to…
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Roundup: Eloqua AppCloud Growth, TrendSpottr Partners With Salesforce.com

TrendSpottr, Salesforce.com Unveil Analytics Integration TrendSpottr, a provider of predictive analytics services, announced a partnership with Salesforce.com. According to TrendSpottr, its real-time predictive analytics will now be available through the Salesforce Marketing Cloud; customers will access their analytics through either the Radian6 or Salesforce Marketing Cloud Dashboard. TrendSpottr allows sales…
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Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There’s no need to build the case for cross-channel marketing because it’s already top of mind for a majority of marketers. But cross-channel initiatives still face challenges, including budget constraints, lack of technical expertise and staffing. A commissioned study, “The Key To Successful Cross-Channel Marketing,” conducted by Forrester Consulting on…
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Marketo Releases Third-Party App Integration Framework

 Marketing automation vendor Marketo today announced that it has released a new framework for linking third-party applications to its core marketing software platform. The framework, called Webhooks, is described by the company as a "push technology" that links Marketo to customer-facing and sales applications. Buyer behavior tracked using the Marketo…

Return Path Acquires Context.IO For Email Data Integration

Return Path, a provider of email delivery and intelligence services, announced last week that it had acquired Montreal-based firm Context.IO. Financial terms of the deal were not disclosed. Context.IO develops API interfaces between email data stores and business applications. Return Path will use the acquisition to give enterprise developers better…
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