Corporate Visions Delivers New Solution Set For Visual Storytelling
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Sales and marketing consultancy Corporate Visions, Inc. announced a new set of solutions for building and delivering sales and marketing messaging assets.
According to a news release, the company's Power Tools solution set includes three components designed to leverage visual storytelling techniques in a company's communications:
- Power Tools: Campaigns will use visual and interactive formats, including video-enhanced email and call guides.
- Power Tools: Collateral allows sales and marketing professionals to convert existing, text-based content, including white papers and PowerPoint proposals, into visual presentations.
- Power Tools: Whiteboards will provide sales staff with self-paced eLearning introductions, coaching guides and prospect-facing materials designed to support conversations with prospects and drive purchasing decisions.
According to Tim Riesterer, Chief Strategy and Marketing Officer for Corporate Visions, the new solutions build on the company's visual communications strategy.
“Scientific research has proven that the part of the brain that makes decisions, known as the ‘old brain,’ cannot process language; therefore, your text-based marketing whitepapers and sales presentation decks are not effective in getting your prospects and customers to choose your solution,” Riesterer said.
“The human brain can process visuals significantly faster than written words, and our new Power Tools solution set provides the high-impact, visual elements that traditional marketing and sales communications lack to help our customers stand out from the competition.”