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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Act-On 2012 Results: Revenue Triples, Customer Count Doubles

Marketing automation provider Act-On Software released its Q4 and full-year 2012 results, including major gains in revenue and customer acquisition. According to a company news release, revenue in 2012 increased 298% over 2011. The number of customers increased by 234% during 2012, including 354 new customers added during Q4. Act-On…

Right On Interactive Expands Social Media Offerings With Twitter Scoring

The ROI Customer Lifecycle Marketing system from Right On Interactive, a customer lifecycle marketing company, now enables marketers to score the Twitter activity of prospects and customers and use the data to nurture leads, increase engagement and strengthen customer relationships. “Most social media marketing solutions are ‘megaphone’ applications that are…

The Year Ahead For Marketing Automation: Experts Weigh In

Predictions are always a tricky business. That's especially true when you're looking at the future of marketing automation – a technology, and an industry, that continues to evolve at a lightning-quick pace. We put together the demand gen industry's equivalent of an All-Star team as we compiled the Demand Gen…

Vidyard Launches Integration With HubSpot For Video Marketing Analytics

Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard platform offers HubSpot customers two applications – Video Mapping and…

Zoho Adds Document Library And Location Awareness To Zoho CRM

Zoho has released a new version of the company's flagship CRM suite, including upgrades designed to simplify managing sales collateral and identifying leads based on a salesperson's current location. The new Document Library module in Zoho CRM enables users to centrally store, manage and collaborate on content. Users can upload…

Whiteboards Can Improve Demand Generation But Few Use Them, Survey Finds

B2B sales and marketing teams have not embraced technologies such as whiteboarding for visual storytelling even though they can improve demand generation. Only 13% of salespeople use an interactive writing surface such as a whiteboard to support their customer conversations, according to a survey of more than 300 B2B salespeople…
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