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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Brainshark On-Demand Integrates With Salesforce Identity

Brainshark, a provider of cloud-based business presentations software and solutions, announced that its Brainshark On-Demand application has been integrated with Salesforce Identity to enable access through a single sign-on. Access to Salesforce and Brainshark through one log-in screen makes it convenient for users to access their apps while also allowing…

Vidyard Develops App For ExactTarget

Vidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email. The Vidyard app for ExactTarget adds deeper functionality and interactivity to email campaigns, as well as detailed analytics data…

NetFactor Adds Tool For Real-Time Email Tracking

B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s VisitorTrack platform for tracking anonymous web site visitors. Though its integration with…

Demandbase Launches Premium Feature For Facebook Advertising

Demandbase unveiled a premium feature that provides access to Facebook’s advertising inventory, enabling B2B marketers to identify prospects and deliver targeted messages within Facebook without cookies or other tracking mechanisms. Users of Demandbase’s Company-Targeted Advertising solution can target ads to B2B buyers on Facebook during key working hours, according to…

InsideView Integrates With Marketo To Automate Lead Enrichment

InsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo database, according to official for both companies. "As much…

Outsell’s Digital Engagement Platform Goes Social

Outsell, a digital marketing Software-as-a-Service (SaaS) company, released Outsell Social, which is designed to help dealers engage with customers and prospects across popular social networks through the use of data and behavioral analytics.

ExactTarget Adds Salesforce Social Marketing Apps To Marketing Cloud

ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with social marketing products from Salesforce.com, including Buddy Media, Radian6 and Social.com. The announcement came this week at the company’s user conference, Connections 2013.
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