Marketing Automation To Hit $750M In Revenues, VEST Report Predicts
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%, although the dollar increase is substantially higher: $250 million…
- Written by Kim Zimmermann