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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketing Automation To Hit $750M In Revenues, VEST Report Predicts

Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%, although the dollar increase is substantially higher: $250 million…

HubSpot Adds Sales App, Content Optimization, Social And Reporting Tools

HubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps. The COS serves as part content management system, part personalization engine, and…

Room 214 Joins Marketo’s LaunchPoint Partner Network

Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo platform. More than 35% of Room 214 employees are Marketo certified.

ActiveCampaign Boosts Functionality Of Its Email Marketing Software

ActiveCampaign, an email marketing software provider, announced its users could now manage up to 2,500 contacts for free. According to a company press release, this is a “tenfold increase” over the previous number. The company has also added full access to other marketing automation features that were once only available…

CallidusCloud Reports 9% Growth In Revenue In Q2

CallidusCloud reported total revenue of $25.9 million for the second quarter, an increase of 9% over the same period in the prior year. “In the quarter we added 183 net new subscription logos, up 25% year over year, and generated $5.2 million of cash from operations,” said Leslie Stretch, President…

InsideView Secures $19 Million In Funding

InsideView secured $19 million during its latest round of financing, which the company plans to use to accelerate research and development, expand its market share and increase adoption of its CRM Intelligence Platform. The CRM Intelligence Platform is used by13,000 companies and more than 350,000 marketing, sales and account management…
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