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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

InsideView Adds Database Accuracy and Campaign Tracking Products

InsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with accurate and complete company and contact information. InsideView Target is aimed at providing highly targeted segmentation and list building based on company…
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InsideSales.com Unveils Predictive Analytics Platform

InsideSales.com unveiled Neuralytics, a predictive analytics platform designed to analyze response times, lead sources, list demographics, personality types, offer types, message media and a host of other data points to optimize results. In a meeting with press and analysts at Dreamforce, CEO and Founder Dave Elkington explained that traditional lead…
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Salesforce Introduces CRM Platform For Developers, ISVs

At this week’s Dreamforce event, Salesforce introduced Salesforce1, a CRM platform for developers, ISVs, end users, administrators and customers moving to the social, mobile and connected cloud. The platform will provide marketers with social insights and dashboards within the Salesforce1 Mobile App to deliver one-to-one marketing, according to company officials.…
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Vidyard Launches Video App On Salesforce App Exchange

Vidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange. The app is designed to provide video views and engagement data — including which videos are being watched, by whom…
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SalesFUSION Updates Partner Program, Microsoft CRM Integration

SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly. The new partner program, which was unveiled at the…

Demandbase Launches Retargeting Tool For B2B Marketers

Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising. The new Demandbase solution enables B2B marketers to establish criteria for relevance and readiness to buy and automatically display ads to prospects who exhibit those buying signals.

Marketo Event App Now Available For Google Android And iOS Tablets

Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to attendance information. The app enables marketers to:
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