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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Acxiom Re-Launches Its Email And Cross-Channel Marketing Platform

Acxiom Re-Launches Its Email And Cross-Channel Marketing Platform

Acxiom has re-launched its email and cross-channel marketing platform under the new name Acxiom Impact. The new offering combines the platform and the services under the single name. Acxiom Impact provides a broad range of marketing services, including campaign operations, analytics, marketing strategy and technical solutions. The re-launched platform includes…
Radius Expands Sales And Marketing Executive Team

Radius Expands Sales And Marketing Executive Team

Radius, a predictive marketing software company, has expanded its marketing and sales executive team. The four new members of the executive team are David Obrand, COO; Jerry Clarno, VP of Sales; Andrew Garvin, Senior VP of Strategy; and Angela Zener, Senior VP of Marketing. Obrand was previously Chief Customer Officer…
NetSuite Completes Acquisition of Bronto Software

NetSuite Completes Acquisition of Bronto Software

NetSuite has completed its acquisition of Bronto Software, an email marketing company, for a reported $200 million. The acquisition aims to combine Bronto’s email marketing automation with Netsuite’s SuiteCommerce, a cloud-based commerce platform. It was agreed that NetSuite would acquire Bronto Software in late April. "With the completion of this…
Brainshark Unveils Live Presentation Tool

Brainshark Unveils Live Presentation Tool

Brainshark launched Brainshark Live, a tool designed to help sales reps locate sales presentation content and track content performance from within their CRM system. Available through the company's Sales Accelerator solution, Brainshark Live enables sales reps to access approved presentation content from desktop and mobile devices using Salesforce. The tool…
Appboy Offers Multilingual Support, Spreads Reach To China

Appboy Offers Multilingual Support, Spreads Reach To China

Appboy, a mobile marketing automation solutions provider, has launched multilingual support capabilities, positioning users to send customized mobile push messages in roughly 1,000 languages. The new features are designed to leverage language preference data to enhance personalization. The company also announced a partnership with Baidu Cloud Push, China's equivalent to…
Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters. “Our goal to provide marketers with an open…
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