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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Evergage Offers Multivariate Testing To Improve Personalization

Evergage Offers Multivariate Testing To Improve Personalization

Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features provide digital marketers with a means to test the impact of changes to websites and apps. Users can compare multiple combinations of content, design, message types…
6sense And Bombora Partner On Predictive Tool For Real-Time Ad Targeting

6sense And Bombora Partner On Predictive Tool For Real-Time Ad Targeting

6sense announced a partnership with Bombora intended to provide an integrated predictive solution for account-based marketing and real-time targeting of digital display ads. The integrated solution uses purchasing signals and predictive data to segment prospects by buying stage and display relevant ads. As buyers interact with campaigns or websites, those…
Twitter Adds Persona Targeting, Segmentation Features

Twitter Adds Persona Targeting, Segmentation Features

Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ad campaigns. Twitter personas are designed to help marketers discover relevant groups for their messages using aggregated data from Twitter and its partners.…
Appboy Partners With Cheil To Improve Analytics, Personalization

Appboy Partners With Cheil To Improve Analytics, Personalization

Appboy, a CRM solution for mobile marketers, announced a partnership with Cheil Worldwide, a South Korea-based marketing solutions company. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients as well as provide Appboy users with advanced analytics capabilities. The partnership positions mobile marketers with personalization…
PulsePoint Launches Programmatic Content Marketing Platform

PulsePoint Launches Programmatic Content Marketing Platform

PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to process real-time contextual, audience, editorial and page-level behavioral data. This is designed to help marketers optimize cross-device…
Act-On Integrates With BrightInfo For Enhanced Personalization

Act-On Integrates With BrightInfo For Enhanced Personalization

Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content through websites and paid media channels. The integration positions digital marketers to boost engagement and conversions across owned and paid media. Visitors to corporate websites, blogs and landing pages can receive customized…
Corporate Visions Introduces Tool To Develop Original Research

Corporate Visions Introduces Tool To Develop Original Research

Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations. When paired with Corporate Visions' Power Positioning messaging and tools development services, Power Insights can be used to create sales enablement content…
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