NetSuite Completes Acquisition of Bronto Software
- Published in News Briefs
NetSuite has completed its acquisition of Bronto Software, an email marketing company, for a reported $200 million.
The acquisition aims to combine Bronto’s email marketing automation with Netsuite’s SuiteCommerce, a cloud-based commerce platform. It was agreed that NetSuite would acquire Bronto Software in late April.
"With the completion of this acquisition, the industry's leading commerce marketing system has been combined with the world's number one cloud-based omnichannel commerce platform, bringing transformational power to businesses," said Andy Lloyd, General Manager of Commerce Products at NetSuite. "Together, this technology can help brands to deliver relevant and consistent digital commerce experiences throughout the customer journey."