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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Medallia Partners With Deloitte To Offer Customer Experience Management Solution

Medallia Partners With Deloitte To Offer Customer Experience Management Solution

Medallia, a customer experience management solutions provider, has partnered with Deloitte Consulting in a move designed to provide Deloitte Digital clients with a customer experience solution that can integrate with other services available through its digital strategy, marketing and enablement offerings. The partnership positions Deloitte clients to use the Medallia…
Highspot Launches Content Measurement Tool

Highspot Launches Content Measurement Tool

Highspot, a sales enablement platform provider for sales content, unveiled its Content Genomics application to measure content performance. The tools is designed to help marketing and sales teams measure the overall effectiveness of content being used in the sales funnel. Currently in beta, Content Genomics positions users to track and…
Brightcove Launches Updates For Enhanced Cross-Platform Video Engagement

Brightcove Launches Updates For Enhanced Cross-Platform Video Engagement

Brightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement. The new features also include a responsive HTML5 interface, which positions users to share video content across desktop, tablet…
Highspot Integrates With Box For Increased Marketing And Sales Productivity

Highspot Integrates With Box For Increased Marketing And Sales Productivity

Highspot, a sales engagement platform provider, has integrated with the content collaboration platform Box, a move intended to increase marketing and sales alignment and boost sales effectiveness. The integration is designed to allow Highspot users to manage and import content from within Box. Users can also use Highspot analytics to…
Cintell Receives $800K In Funding For Product Development, Growth

Cintell Receives $800K In Funding For Product Development, Growth

Cintell, a customer intelligence platform provider, has raised $800,000 in a successful round of financing. The funding is intended to help enhance product development, while also continuing the company's employee growth. Launched in early 2015, Cintell has signed on several notable advisors, including Ardath Albee, CEO of Marketing Interactions; and…
Staples Acquires Makr, Expands Brand Design Services

Staples Acquires Makr, Expands Brand Design Services

Staples has acquired Makr, a design and print mobile app for small businesses, for an undisclosed fee. The acquisition positions Staples to offer companies a tool for designing and uploading logos to create branding materials — such as business cards and event t-shirts. Available for iOS devices, Makr is designed…
LeanData Unveils Updates To Account-Based Marketing Suite

LeanData Unveils Updates To Account-Based Marketing Suite

LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives. One of the updates includes LeanData's integration with Marketo Webhooks. The integration positions LeanData users to build customer lists for account-based lead nurturing. The integration…
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