ANNUITAS has named Tracy Thayne the firm's new SVP of Strategy. The appointment intends to help clients implement demand generation strategies efficiently — allowing for more focus on driving revenue and increasing customer lifetime value.

Liquid, a cross-channel advertising solutions company, has acquired Command IQ, a predictive CRM solutions provider, for an undisclosed fee. The deal intends to bring CommandIQ's marketing automation and retargeting capabilities into the Liquid platform—positioning users to manage advertising initiatives across multiple touch points based on the buyer's behavior. The acquisition…

Evergage, a real-time personalization solutions provider, launched a new recommendations tool designed to suggest relevant content and products based on a prospect's behavior on the company website. Available through the company's personalization platform, Evergage Recommend positions users to provide prospects with a relevant buying experience to help accelerate the buying…