Allocadia Unveils Data Integration Framework For Performance Management Tool
- Written by Kim Zimmermann
- Published in News Briefs
Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable users to exchange data between their marketing, sales and finance systems.
The platform can integrate with CRM, marketing automation, advertising, web and social analytics, finance, procurement, enterprise and resource planning and project and asset management technologies. Additionally, Allocadia offers customers custom integration capabilities for other systems.
"We developed Allocadia Cloud Exchange to answer the call of many of our customers for an even faster, easier way to connect Allocadia to their existing systems," says Katherine Berry, Chief Product Officer and Co-founder of Allocadia. "By combining Allocadia data with that of Salesforce, Marketo, Workfront and many others, CMOs gain an unprecedented level of insight to drive smart decision-making which is the cornerstone of a revenue-driven marketing organization."