Liquid Acquires CommandIQ To Enhance Retargeting Capabilities

Liquid, a cross-channel advertising solutions company, has acquired Command IQ, a predictive CRM solutions provider, for an undisclosed fee. The deal intends to bring CommandIQ's marketing automation and retargeting capabilities into the Liquid platform—positioning users to manage advertising initiatives across multiple touch points based on the buyer's behavior.

The acquisition also positions users to leverage their CRM data to target and measure marketing media initiatives. As part of the deal, CommandIQ CEO Noah Jessop will also join Liquid as the company's Head Of Data.

"Our acquisition of CommandIQ supports our overall evolution as a platform and shows our true commitment to offering the best ad products possible to our clients," said Steve Bagdasarian, General Manager for Liquid.