After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch of Account Targeting, a solution designed to running account-based marketing (ABM) campaigns through the LinkedIn platform. The new functionality aims to help marketers tailor their Sponsored Updates or Sponsored InMail campaigns to…

Mariana, debuted its new B2B demand generation platform today, designed to leverage artificial intelligence (AI) to recruit buyers before identifying a personalized sales approach. The company also recently received $2 million in funding led by Bruce Taragin, Managing Director at Blumberg Capital.

True Influence, a data-driven marketing technology company, announced continued company growth and expansion, doubling its revenue year-over-year since 2012.