Data-as-a-Service (DaaS) provider DataMentors has launched a Marketing Cloud intended to provide marketers with first- and third-party data and analytical insights to create accurate customer journeys and target buyers based on where they are in their buying decision.

While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, shows that even though the…

Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the acquisition gives Propel access to ThriveHive’s email marketing analytics and video support services business.