SqueezeCMM Unveils Native Advertising Lead Tracking Tool
- Written by Brian Anderson
- Published in News Briefs
SqueezeCMM, a content marketing measurement provider, launched a new module within its platform designed to help B2B marketers effectively track leads and conversion from native advertising.
The module provides a centralized view where users can see performance data through to lead generation and conversion for their native ad campaigns.
The SqueezeCMM B2B Native Ads module also positions marketers to:
- Track distribution performance to understand which sites deliver the best leads, opt-ins and conversions;
- Understand how content types, publishing times and platforms impact conversion; and
- Differentiate how audiences behave once they move from a native ad and end up on a company’s website or in a conversion funnel.
"Marketers everywhere are increasing their native ad spend, but with content being distributed over so many channels, marketers have no clue what works, which channels drive leads and if the audience that reads a native ad converts," says Jennifer Evans, Co-Founder of SqueezeCMM, in a statement. "The new SqueezeCMM B2B Native Ads module was built to help marketers measure business outcome and performance from native."