Personalization platform vendor Evergage has launched Evergage for Email, an offering which extends the company’s real-time personalization capabilities to email. This can allow marketers to deliver one-to-one experiences to customers wherever they engage with the brand.

Sales enablement solutions provider Brainshark unveiled new offerings designed to increase sales productivity by enhancing coaching and prospecting effectiveness. The company’s new coaching capabilities aim to enable sales managers to train their team, while a new integration with Microsoft Outlook allows reps to find and send sales content within their…

Call intelligence company Invoca unveiled its new platform for the Salesforce Marketing Cloud designed to connect inbound phone calls to the user’s email marketing initiatives. This can help B2B marketers accurately attribute emails to revenue, identifying success and connecting the dots between initial engagement and closed business.