Data-driven account-based marketing (ABM) company True Influence announced that its InsightBASE platform is now available as a native Marketo application within the LaunchPoint partner ecosystem.

Predictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within those segments. Marketers are then able to add net-new prospects directly to Marketo.

Adobe announced a definitive agreement to acquire Livefyre, a content curation and audience engagement company, for an undisclosed sum. With the integration, Adobe customers will be able to collect, curate and publish user-generated content from social networks for use in digital experiences across a brand’s marketing channels.