Leadspace Debuts Predictive Analytics Integration For HubSpot
- Written by Klaudia Tirico
- Published in News Briefs
Predictive analytics solution vendor Leadspace has unveiled integrations with inbound marketing and sales platform HubSpot.
With the integration, HubSpot’s 18,000+ users can take advantage of Leadspace platform offerings, including:
- Leadspace Discovery, which is designed to help users find net-new leads that match the profiles of their best customers and build campaigns to engage with them;
- Leadspace Enrichment, which helps analyze contacts and accounts already in marketers’ HubSpot database to ensure they are up-to-date, using data aggregated by the Leadspace Virtual Data Management Platform; and
- Leadspace Scoring, which uses Leadspace’s predictive analytics to score and prioritize leads.
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Leadspace also integrates with Marketo, Oracle Marketing Cloud and Salesforce. According to Kaufman, Pardot and Microsoft Dynamics connectivity will be next.
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