Demanding Views

Are You Generating Enough MQMs?

Marketing qualified meetings (MQM) are the new marketing currency as theyspeed up the sales cycle and increase revenue pipeline. If you are not digitizing the last mile of your marketing campaigns, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a…

June 1, 2021
Written by Ravi Chalaka, Jifflenow

Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle

Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this strategy work.

May 21, 2021
Written by Harsha Kalapala, TrustRadius

The 8 Elements Of A Successful Inside Sales Team

With 2020 in the rearview mirror, we can breathe a collective sigh of relief — and look at one of the big winners for the year: Inside sales.

May 14, 2021
Written by Sabrina Ferraioli, 3D2B

The Shifting Sands Of Selling Tech

With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for quite some time. The survivors learned to be scrappy,…

May 7, 2021
Written by Mandy Truong, OpsRamp

The Cornerstone For Marketing Teams In 2021: Agility

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.…

April 30, 2021
Written by Melissa Sargeant, Litmus

A Personal Look Into Why Seamless Digital Experiences Matter

The digital experience matters more than ever before — delivering a seamless one will earn you long-lasting customers, but a lousy experience is one of the fastest ways to turn them away.

April 23, 2021
Written by Nathan Ulery, The Mx Group

How Marketing Can Encourage Early Adopters

In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software or flock to an innovative challenger brand is akin to pulling teeth.