Video has moved beyond being a marketing luxury and is now a necessity. If your competition isn’t using video, they will be… soon.

Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. For a marketer, these are all crucial components of building and executing successful initiatives in today’s B2B environment.

The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders — spanning sales, marketing and customer service — remain stuck in this legacy mindset.