Best-in-class companies increased customer satisfaction by 26% and customer retention by 26% in 12 months, as reported by Aberdeen Research in a recent study titled Customer Feedback Management: Mind if I Ask You a Few Questions? To complete this study, Aberdeen surveyed more than 300 organizations in a diverse set…

When it comes to email marketing maybe we all just need to get along. That was the main message conveyed in the Internet Advertising Bureau’s best practice report released last week, which was notable for its emphasis on “trust” and the email “ecosystem.”

Over the last 20 years, Guy Powell has researched and presented his findings and methods on marketing measurement to thousands of marketers all across the globe. His new book Marketing Calculator captures his latest research and thinking around the concept and discipline of marketing measurement, tracking the ROI from marketing…