Demanding Views

How To Target Your Best Accounts With The Right Messaging

Chances are you have an account-based marketing (ABM) program, or you’re at least testing a pilot program.

September 24, 2021
Written by Tania Russo, 3D2B

8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World

After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that the 2022 sales planning season will mark a return to normalcy.

September 20, 2021
Written by Steve Herz, Gartner

How Virtual Events Inspired A Hybrid Future

We spent 2020 turning marketing strategies upside down as the world moved to digital-first approaches and remote everything. Ten years of digital transformation happened in 10 months, and we learned that digital engagement isn’t just the new normal: It’s simply a better way.

September 10, 2021
Written by Steve Daheb, ON24

10 Ways To Adapt & Thrive In Today's B2B Marketing World

New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. From how we interact with each other to our content consumption patterns, everything about our world is different, and B2B marketing is no exception.

September 7, 2021
Written by Deb Wolf, Integrate

3 Trends To Watch In Data-led Marketing

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “big data” for close to 20 years, and articles detailing how effective and popular artificial intelligence (AI) will…

August 20, 2021
Written by Jeff Haws, MessageGears

3 Tips To Make Sales Training Successful In The Virtual Age

When Covid-19 wreaked havoc in 2020, it altered our workforce reality. Overnight, almost every industry had to restructure its processes to keep employees safe and ensure revenue kept coming in during the unprecedented economic downturn.

August 20, 2021
Written by Wayne St. Amand, Allego

5 Tips For Creating Engaging Content In A Post-Pandemic World

After Covid-19, the broader task of creating engaging content will remain the same. The old rules — clarity surrounding your audience, customer-centric content and distinction in your positioning — still apply, but there will be subtle differences. Here are my five top tips for creating engaging content in a post-pandemic…