In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instinct is for marketing leaders to focus on quickly rationalizing costs and reallocating remaining resources effectively, all without damaging the long-term capabilities of the…

Closing is the zenith of sales. However, many deals end up stuck in the pipeline due to poor collaboration between the buyer and seller, such as lack of nurturing, poor engagement or the inability to strike at the heart of the customer’s needs. 

In-person events are making a comeback, informed by the lessons learned over more than two years of hosting effective, inclusive and data-rich virtual events. The American Express Meetings & Events Global Forecast expects 81% of events to feature an in-person element this year. Event organizers continue to reimagine event format,…