Sales Enablement

How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers

Messaging applications are a common appliance on smartphones today. Facebook Messenger, What’s App and Slack all play an important role in both personal and professional lives. In fact, a 2017 eMarketer study found that more than three-quarters (76.3%) of the world’s smartphone users use a mobile messaging app. Now, this…

May 16, 2018
Written by Klaudia Tirico

Five9 Launches AI-Powered Solution To Improve CX

Five9, a cloud contact center software, has released Five9 Genius, a new solution designed to personalize and enhance the customer experience via artificial intelligence (AI).

May 15, 2018
Written by Elise Schoening

Seismic Acquires SAVO Group

Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms of the deal were not disclosed.

May 8, 2018
Written by Elise Schoening

Outreach Aims To Enhance Productivity With Sales Engagement Platform

Outreach, a sales engagement platform, is designed to boost the productivity of sales teams and empower them to drive predictable and measurable revenue growth. The platform aims to prioritize sales activities and scale customer engagement with intelligent automation.

May 7, 2018
Written by Elise Schoening

HubSpot Integrates With Workplace By Facebook To Drive Sales Efficiency

HubSpot has released a new integration with Workplace by Facebook that aims to increase sales productivity by unifying sales channels and information under a single platform.

May 2, 2018
Written by Elise Schoening

Marketo Unveils Experience, Sales Engagement And Performance Insight Solutions

Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, will be integrated into the Marketo Engagement Platform.

May 1, 2018
Written by Elise Schoening

Lead Liaison Releases Task Management Tool For Sales Enablement Solution

Lead Liaison, a marketing automation and lead management provider, has added Rhythms to its Sales Enablement solution. The new feature is designed to help sales personnel organize and execute engagement with potential leads.

April 20, 2018
Written by Elise Schoening