Revenue Strategies

#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

An Interview With Nick Toman, CEB As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee members’ disparate views can make this a tough task to overcome.

February 1, 2017
Published in Blog
Written by Brian Anderson

Integration, Deeper Intelligence Within Sales Development Becoming Critical Components For Closed-Loop Engagement

Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding organizational realignment.

January 11, 2017
Written by Rebecca Theim, Contributing Writer

CloudCraze Secures $20 Million In Funding To Fuel B2B Commerce Growth

CloudCraze, an enterprise digital commerce solution, has raised $20 million in a funding round led by Insight Venture Partners, with additional participation from Salesforce Ventures. The company said the funding will help strengthen product development, support growth in the U.S. and EMEA and expand its team.

January 5, 2017
Written by Klaudia Tirico

Sprinklr Acquires Little Bird To Enhance Influencer Intelligence

Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers.

November 18, 2016
Written by Klaudia Tirico

Understanding The Game Of Sales

Much like rival houses within the Game of Thrones series, sales professionals in the “Game of Sales” have their own unique approach to achieving — and hopefully exceeding — quota. This infographic from Velocify breaks down the Game of Sales into three houses, highlighting the characteristics of successful B2B sales…

Act-On Software Updates Partner Program With New Dashboard And Content Offerings

Act-On Software unveiled updates to its Agency Partner Program, including a new agency dashboard, referral commission structure and custom content offerings. The company said the updates are intended to help promote thought leadership and business development within its partner program.

August 25, 2016
Written by Brian Anderson

Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers

Today’s B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely. That dichotomy is particularly true when it comes to purchasing technology solutions: As most B2B companies’ tech stacks continue to expand, it’s more crucial than ever for new platforms and services to…

June 24, 2016
Written by Audrey Goodson Kingo