Revenue Strategies

Executive Q&A: CloudCraze President Shares How Millennial Buyers Are Driving B2B Commerce Trends

The evolution of the marketing landscape is heavily driven by Millennial consumers, who demand a convenient, personalized buying experience. To satisfy Millennial needs and ensure future success, B2B businesses are rethinking marketing strategies and implementing AI and mobile platforms.

March 16, 2018
Written by Elise Schoening

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25% to 50% of their marketing budget…

March 8, 2018
Written by Klaudia Tirico

The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning

By 2019, it's estimated that global spending on media is expected to reach $2.1 trillion, according to the Harvard Business Review. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual efforts are working, marketing spending is like a black box.

March 6, 2018
Published in Sponsored
Written by By Colin Priest, DataRobot

SAP America Acquires CallidusCloud For $2.4 Billion

SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion.

January 30, 2018
Written by Klaudia Tirico

Jill Rowley Shares Vision For Driving Customer Growth At Marketo

Marketo recently appointed Jill Rowley, an enterprise SaaS veteran, social selling evangelist and business advisor, as its new Chief Growth Advisor.

December 8, 2017
Written by Brian Anderson

Measurement And Revenue Optimization Has Officially Arrived, As Dedicated Gathering Launches In San Fran

Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from different roles — all with the common interest in measuring and optimizing marketing and sales performance.

September 6, 2017
Published in Blog
Written by Andrew Gaffney

Allbound Strives To Expand Channel Pie With Free Offer Of Partner Sales Acceleration Solution

Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its platform.