Revenue Strategies

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns and initiatives that contributed to revenue, experts note. And while most companies are not there yet due to the complexity of full-funnel attribution, those who are doing so are seeing a significant…

October 14, 2015
Written by Carol Krol

Nurturing The Next Generation Of B2B Marketers With Hands-On Learning

Today’s successful B2B marketers must master a wide range of new skills — including data-driven marketing and predictive analytics — in addition to traditional demand generation tactics such as email marketing.

September 16, 2015
Written by Brian Anderson

Apttus Closes $108M In Funding To Expand Solutions And Services

Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as manufacturing, life sciences, financial services and telecommunications.

September 1, 2015
Written by Kim Zimmermann

Three Methods For Achieving Accurate Marketing Attribution

Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs with attribution in mind not just because of the validation it gives to the marketing department, but because it points to the activities that will have the biggest impact on revenue going…

June 30, 2015
Written by Don Otvos, Datahug

Progressive B2B Marketers Take Revenue-Team Approach To Sales Alignment

The benefits of sales and marketing alignment have been well documented over the past several years, but many organizations are still not on board. More than half (58%) of respondents rated their sales and marketing operations alignment as “poor,” according to research from SiriusDecisions. Progressive B2B organizations are re-defining the…

May 6, 2015
Written by Kim Ann Zimmermann, Senior Managing Editor

Allocadia Offers Revenue-Driven Performance

Allocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.

B2B Companies Expand Inside Sales Teams For Efficient, Relevant Lead Follow-Up

Over the past few years, many B2B organizations have been growing their inside sales teams, spurred by the better conversion rates and lower costs compared to a traditional sales team. The most recent Inside Sales Market Size Study, conducted by InsideSales.com, revealed that inside sales is growing 7.5%, compared to…