Revenue Strategies

The 3 Cs Of Sales And Marketing Success

Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.

June 1, 2018
Written by PJ Bouten, Showpad

New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives on their target accounts. But the consumption gap — the time between…

May 25, 2018
Written by Elise Schoening

SiriusDecisions Debuts New Matrix To Help B2B Companies Accelerate AI Applications For ‘High-Def View’ Of Audiences

Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine. During its Summit in Las Vegas this week, SiriusDecisions debuted a new…

May 9, 2018
Written by Andrew Gaffney

Seismic Acquires SAVO Group

Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms of the deal were not disclosed.

May 8, 2018
Written by Elise Schoening

Source: Steve Lucas on Twitter (@nstevenlucas)

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

For marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless through these challenges position their marketing teams to build…

May 3, 2018
Written by Brian Anderson

CaliberMind Enters Marketo LaunchPoint Partnership

CaliberMind, a B2B customer data platform, announced that it has joined the Marketo LaunchPoint Technology Partner Program to help marketing and sales teams connect, analyze and automate data across their entire tech stack.

May 2, 2018
Written by Elise Schoening

From left to right: Darian Shirazi, CEO and Co-Founder of Radius, and Doug Bewsher, CEO of Leadspace (Source: Radius)

Radius Merges With Leadspace To Form Enhanced B2B Intelligence Platform

Radius, a data and predictive marketing software provider, has announced plans to merge with Leadspace, an audience management platform. The merger aims to create a combined, comprehensive data intelligence platform under the Radius brand.

April 30, 2018
Written by Elise Schoening