Revenue Strategies

EverString Appoints New CEO

EverString, a B2B data platform, named Santosh Sharan as its new CEO. Sharan has also joined the company’s Board of Directors. J.J. Kardwell, Co-Founder and former CEO of EverString, will continue to serve on the company’s Board as Executive Director, as well as a member of its executive team.

November 8, 2018
Written by Elise Schoening

TrustRadius Expands Executive Team To Further Company Growth In 2019

TrustRadius, a B2B software review site, announced the addition of four new hires across engineering, finance, sales and marketing. The company, which has more than doubled its website traffic over the past year, said the expanded executive team will help support and accelerate company growth.

November 7, 2018
Written by Elise Schoening

Conversica Raises $31M In Series C Funding

Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company’s total amount raised to $87 million. Providence Strategic Growth Capital Partners L.L.C. led the round with additional participation from Toba Capital, Kennet Partners, CIBC Innovation Banking and Savano Capital Partners.

November 1, 2018
Written by Elise Schoening

Perficient Acquires Elixiter

Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed.

October 30, 2018
Written by Elise Schoening

LinkedIn Unveils Google Campaign Manager Integration

LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location.