Revenue Strategies

Liferay Acquires Controlling Interest In Triblio

Liferay, a digital experience platform (DXP) provider, acquired a controlling interest in the ABM company Triblio, committing to an ongoing investment in the company’s ABM efforts. Terms of the deal were not disclosed.

October 2, 2018
Written by Elise Schoening

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger…

September 28, 2018
Written by Brian Anderson

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount.

September 26, 2018
Written by Elise Schoening

Highspot Secures $35M Series C Funding Round

Highspot, a sales enablement software, raised $35 million in a Series C funding round led by OpenView. Additional contributions were made by Madrona Venture Group, Salesforce Ventures and Shasta Ventures.

September 25, 2018
Written by Elise Schoening

HG Data Acquires Pivotal iQ To Expand Technographic Data Offerings

HG Data, a sales and marketing intelligence provider, announced plans to acquire Pivotal iQ, an IT sourcing intelligence company. Terms of the deal were not disclosed.

September 25, 2018
Written by Elise Schoening

Champion Good Data To Improve Top- And Bottom-Line Results

Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent…

September 21, 2018
Written by Chris Lynde, SaleScout

Adobe To Acquire Marketo For $4.75 Billion

Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform.

September 20, 2018
Written by Elise Schoening