Revenue Strategies

Six Ways To Stand Out When Selling To Marketers

With more than 6,200 martech vendors competing for marketers’ attention and budget, errors in the selling process can doom an otherwise successful pursuit.

January 2, 2019
Written by Chris Bondhus, Brightcove

Return Path Launches Dynamic Optimization Feature Aimed To Enhance Email Deliverability

Dynamic Optimization by Return Path is designed to help marketers improve their email marketing efforts by combining ESP data and AI to provide customized recommendations for boosting inbox placement and subscriber engagement.

December 28, 2018
Written by Elise Schoening

Sprout Social Raises $40.5M To Further Develop Social Media Software

Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million since 2010, will be used to drive…

December 19, 2018
Written by Elise Schoening

Seismic Raises $100M In Series E Funding To Grow Product, Expand Global Markets

Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round, which brings the company’s total funds raised…

December 18, 2018
Written by Elise Schoening

FunnelCake's Lead-To-Revenue Management Solution Aims To Bridge Marketing, Sales Gap

FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership.

December 14, 2018
Written by Elise Schoening

G2 Crowd Acquires Siftery

G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed.