Revenue Strategies

4 Questions To Consider When Growing Your Marketing Team

No matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely want to consider bringing in…

February 19, 2019
Written by By Kate Rooney, Design Pickle

Influitive Secures $10M To Grow Customer Advocacy Platform

Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada.

February 19, 2019
Written by Elise Schoening

Brightcove To Acquire Ooyala, Looks To Grow Video Platform Capabilities And Expand Global Reach

Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.

February 15, 2019
Written by Elise Schoening

RollWorks Hires Former Marketo Executive As New President

AdRoll Group announced former Marketo executive Robin Bordoli as the new president of its RollWorks division.

February 6, 2019
Written by Elise Schoening

The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention

Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention rate. The company kept 97% of its customers during 2017-2018. “I’d say that, over the past five years, retention rates have become more requested by investors and…

February 6, 2019
Published in Blog
Written by John Gaffney, Contributing Writer

Why Imagineers, Not Engineers Will Change Business Today

Customer experience is one of the hottest topics in business right now. Almost every journal you read or website you visit seems to be full of variants stating, “why the customer experience should be important to you” and “how your business will be at risk” if you ignore it.

February 5, 2019
Written by Mark McGregor, Signavio

DiscoverOrg Acquires ZoomInfo To Build Comprehensive B2B Data Platform

DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together, the companies aim to provide a trusted, comprehensive network of data for B2B professionals.

February 4, 2019
Written by Elise Schoening