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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility

B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility

As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve lead quality and gain more revenue from existing customers. Leading-edge tactics such as account-based…
Enhanced Project Management With Clarizen

Enhanced Project Management With Clarizen

Clarizen is a marketing project management platform designed to help B2B marketing teams collaborate with colleagues, clients and vendors. The solution is intended to increase the performance of marketing teams by tracking project timelines. Features/Functions The platform positions B2B marketers to automate the project planning process by simplifying the creation…
Study: Companies Are Not Maximizing Their CRM Spend

Study: Companies Are Not Maximizing Their CRM Spend

CRM systems are a major investment, but many B2B organizations are not realizing the full value of their sales technology. In a recent study from ZS Associates, respondents rated the value of their CRM systems as low in areas such as customer communication (13%), internal coordination (13%) and collateral and…
SparkReaction Receives HubSpot Platinum Partner Status

SparkReaction Receives HubSpot Platinum Partner Status

SparkReaction, an inbound marketing and web design agency, has been named a HubSpot Platinum Partner, positioning the company as one of only 35 agencies to reach the Platinum tier status. To earn Platinum Level status, an agency must display and meet criteria built around volume of customers, implementation of best…
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