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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

SiriusDecisions Summit 2015: B2B Buying Mythology Debunked

SiriusDecisions Summit 2015: B2B Buying Mythology Debunked

Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville, Tenn. This widespread viewpoint is partly based on SiriusDecisions’…
Survey: Users Get A "C" In Marketing Automation Maturity

Survey: Users Get A "C" In Marketing Automation Maturity

When it comes to marketing activities such as email frequency, program design, reporting, landing pages and data hygiene, marketing automation users score a "C." That was the conclusion of the Spear Marketing Group’s State Of Marketing Automation Maturity Report, a survey designed to gauge the maturity of marketing automation deployments…
Pageflex Acquires EarthIntegrate To Form Combined Marketing Automation Platform

Pageflex Acquires EarthIntegrate To Form Combined Marketing Automation Platform

Pageflex Inc., a dynamic publishing and multichannel marketing solutions provider, has acquired EarthIntegrate, the provider of a localized marketing automation solution, for an undisclosed fee. The combined solutions position Pageflex to offer a seamless sales and marketing experience, while also boosting productivity by allowing users to launch campaigns across multiple…

5 Tips For A Successful Global SEO Strategy

By Judd Marcello, Smartling To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world. Companies that have customers around the globe — or multilingual customers in the U.S. — need to think about translating and localizing…
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