Marketing Operations

The Benefits Of Using Financing As A Marketing Tool

Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services.

September 8, 2015
Written by By Benjy Feinberg, Behalf

CMO Study: Budgets On The Rise, Shifting To All Stages Of The Buyer’s Journey

The majority of CMOs (57%) say their budgets will increase over the next two to three years, and they are shifting their spending to advocacy and customer retention efforts from more traditional tactics, according to new research from The CMO Club. The report, Marketing Is A (Buyer) Journey, Not A…

September 2, 2015
Written by Brian Anderson

CAKE Performance Marketing Software

CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into marketing efforts.

September 1, 2015
Written by Steve Scafidi

Apttus Closes $108M In Funding To Expand Solutions And Services

Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as manufacturing, life sciences, financial services and telecommunications.

September 1, 2015
Written by Kim Zimmermann

Salesforce Debuts Lightning Experience; New Version Of Sales Cloud

Salesforce unveiled the Salesforce Lightning Experience for Sales Cloud, an extension of its Salesforce1 platform designed to enable salespeople to build their own pipelines and drive their own campaigns in an easy-to-use interface. The company also said its Sales Cloud product was completely rebuilt to incorporate the new Lightning Experience…

August 25, 2015
Written by Carol Krol

Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty

In today’s always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing email inboxes, and more content than it’s even possible to consume, B2B marketers are facing an uphill battle when it comes to standing out. So, how can you reach the potential buyers…

August 24, 2015
Written by Adam Blitzer, Salesforce Pardot

Salesforce Reports $1.6B In Q2 Revenue; Projects $6.6B For FY16

Salesforce posted $1.63 billion in total revenue for Q2, a 24% year-over-year increase. Revenue for fiscal year 2016 is projected to be $6.6 billion to $6.625 billion — a year-over-year increase of about 23%.

August 21, 2015
Written by Brian Anderson