Demand Generation

What Does 2021 Hold For B2B Influencer Marketing?

Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021.

January 19, 2021
Published in Blog
Written by Kelly Lindenau

The Future Of Events: B2B Speakers & Event Experts Sound Off On The Ideal Hybrid Model

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own go-to-market strategies. A common topic of discussion revolved around events and the pivot to virtual experiences due to…

December 18, 2020
Written by Klaudia Tirico

NetLine Corporation Unveils Buyer-Level Intent Discovery Tool, Empowering Marketers To Capture Deeper Insights On Content Consumption

As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly integrating it into their offerings. However, a majority of these intent insights don’t go beyond the account-level.

December 11, 2020
Written by Klaudia Tirico

B2B Sales & Marketing Leaders Take Note: Brand Is Trust At Scale

"I don't care about brand. I care about revenue." We've all heard some variation of this countless times. One of the most pervasive and value-destroying misconceptions held by many business leaders is their belief that brand only — or mostly — matters for consumer products.

November 20, 2020
Written by Steve Watt, Grapevine6

Demandbase Debuts New ABM Platform Following Engagio Acquisition

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher deal win-rates. The launch comes just a few months after Demandbase acquired Engagio, bringing two big ABM players together.

November 12, 2020
Written by Michael Rodriguez

B2B Marketing & Sales Practitioners Spark New Creativity At Virtual #B2BSMX Event

The second annual B2B Sales & Marketing Exchange, hosted by Demand Gen Report in partnership with Terminus and The Pedowitz Group, kicked off on Monday, Oct. 26 in a new medium. The now virtual experience may have felt different than last year’s inaugural (physical) event in Boston, but the goal…

October 28, 2020
Written by Klaudia Tirico

11 Steps To Successful B2B Attribution

B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within target accounts.

September 26, 2020
Written by AJ Brown, LeadsRx