Demand Generation

Demandbase Integrates With Marketo To Identify Anonymous Web Visitors

Demandbase, a B2B targeted marketing platform, announced that its real-time web visitor identification technology is now linked with Marketo’s marketing automation technology. The Demandbase Platform — which includes modules for Company Targeted Advertising, Website Content Personalization, Web Analytics Enhancements, and Online Forms — now connects to landing pages and lead…

September 6, 2013
Written by Kim Zimmermann

Demand Gen Coach Helps Craft A Winning Game Plan

There are sports coaches, life coaches, career coaches and other professionals who offer advice, encouragement and expertise from the sidelines. Jay Hidalgo, Founder and former CRO at ANNUITAS saw a need for a demand generation coach, so he recently started The Barzel Group, where he created Demand Gen Coach.

September 4, 2013
Written by Kim Ann Zimmermann, Managing Editor

Connecting With More Leads Via Inbound And Outbound Marketing Tactics

To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights…

August 27, 2013
Written by Glenn Taylor, Associate Editor

The Rise Of Inside Sales Is Shaking Up The Sales Pipeline

Traditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads for the more seasoned field sales professionals, who close the deals. That role is rapidly changing, and many inside salespeople are more technically savvy than some of their more experienced counterparts. Even…

August 21, 2013
Written by Kim Ann Zimmermann, Managing Editor

New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle. Progressive B2B marketers are moving toward lead nurturing campaigns that offer tailored content based on the…

August 14, 2013
Written by Fatima Lora, Associate Editor

V12 Group Launches Multichannel Marketing Automation Platform

Technology and data company V12 Group has announced the release of Launchpad, an automated marketing platform that offers marketers a view of all customer interactions across multiple marketing channels. This proprietary platform addresses the unique challenges faced by marketers with franchise and other distributed organizations, providing the ability to simultaneously…

August 12, 2013
Written by Kim Zimmermann

PunchTab Launches Loyalty App For ExactTarget

PunchTab, a multichannel loyalty and engagement platform, has released a loyalty app that will work with ExactTarget. The app, which will enable marketers to reward customer engagement and create loyalty from within email, is available on HubExchange, the recently opened app marketplace for ExactTarget. PunchTab App for ExactTarget HubExchange is…

August 8, 2013
Written by Kim Zimmermann