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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

LeadFormix Updates Lead Gen, Social And Reporting Tools

CallidusCloud released LeadFormix Summer 2013, the latest version of the vendor’s marketing automation platform that includes new social, lead generation and reporting tools. The upgrade will enable marketers to generate more high-quality leads in less time and at lower cost, according to company officials.

VisiStat Enhances Lead Gen Tools, Upgrades Dashboard

VisiStat, a cloud-based digital analytics service for marketing and lead generation, announced the launch of two major product versions — VisiStat 10.0 and LeadCaster 4.0.— that feature advanced lead search, comprehensive lead scoring, live leads, and lead history. In this new release, all lead capture information is presented on one…

Act-On Extends Inbound Marketing Capabilities, Unveils Mobile App

Act-On announced Act-On Inbound, which extends Act-On’s marketing automation platform to include advanced inbound marketing capabilities such as SEO enhancement and in-depth metrics. The company also announced a new mobile app for Android and iPhone users along with increased offerings of mobile-optimized templates, forms, and preview options within the interface.…

Lattice Engines Expands Use of Social Data

Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data. The new release of Lattice salesPRISM expands the cloud-based platform’s use of social information. Company officials noted that salesPRISM continually monitors social data allowing for a comprehensive…
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