Demand Generation

Avention Hits The Target For Exakt Marketing

Exakt Marketing provides marketing services across a number of sectors, including restaurant and hospitality, higher education, associations, professional services, health and fitness, and event and conference marketing. As such, the agency relies heavily on its database solution to uncover new sales leads in each of these markets. With its headquarters…

March 20, 2014
Written by Kim Ann Zimmermann, Managing Editor

Webinar: Mixing “Always-On” Channels And Retargeting To Boost Lead Nurturing

Marketers are always looking to generate more leads, but many leads don’t receive sufficient nurturing to realize their full potential. In a recent webinar, titled Always-On” Marketing: Reaching Prospects Anywhere With Display Advertising And Marketing Automation, representatives from Bizo highlighted reasons why lead nurturing is a necessity for B2B marketers…

March 16, 2014
Written by Brian Anderson, Associate Editor

LearnPad Sees A 26x Growth In Marketing-Qualified Lead With Act-On

LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs) after implementing cloud-based marketing automation technology from Act-On Software. LearnPad had already been using an email marketing solution to manage its email campaigns, but lead quality and quantity were not meeting expectations,…

March 13, 2014
Written by Kim Zimmermann

NetApp Gets Healthier Data And Boosts ROI With LeadJen

NetApp, a data storage solution company, developed a new product for electronic health records in response to growing demand from the healthcare industry. But the company was having difficulty connecting with the right customer, despite spending more than $100,000 on targeted trade shows, in addition to data lists. “We got…

March 11, 2014
Written by Kim Ann Zimmermann, Managing Editor

Content Is The Next Frontier In Aligning Sales And Marketing

The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, attention is shifting to the quality and availability of content. Aligning sales processes, content and resources specifically to buyer needs is critical to improving win rates. However, more than half (53%) say…

February 26, 2014
Written by Kim Ann Zimmermann, Managing Editor

B2B Marketers Ramp Up Retargeting Strategies

The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they view other sites — has been a page in B2C marketers’ playbooks for quite a while. Today, however, B2B marketers are embracing retargeting even more warmly, and for good reason: It is…

January 15, 2014
Written by Kim Ann Zimmermann, Managing Editor

2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with…