NetProspex Revamps Prospecting Tool To Help Sales Teams Quickly Find Decision Makers
- Written by Kim Zimmermann
- Published in Demand Generation
NetProspex upgraded its sales prospecting solution SalesProspex to simplify the process for B2B sales teams seeking to identify key contacts at companies.
“With this latest version of SalesProspex, B2B sales teams now have a wealth of information available about the company and the individuals they are calling on — all from one screen,” Bruce McCarthy, VP of Product at NetProspex, told Demand Gen Report. He added that SalesProspex enables sales teams to pinpoint decision makers at target accounts using information such as job title, company size and location for complementary or competitive sales prospecting.
“Sales people often spend time on LinkedIn and company web sites to determine if a lead is a good fit,” McCarthy said. “Then, if it is a good lead, they have to come back to the SalesProspex screen. But now, all of that information is consolidated in one place.” He noted that since sales professionals spend nearly 80% of their day on non-revenue-generating activities, the latest version of SalesProspex gives them the opportunity to spend their time more efficiently.
SalesProspex uses hundreds of millions of public and proprietary data sets to ensure accuracy and coverage for existing installed technology, and then validates them by phone, McCarthy noted. The tool then pairs this information with verified business contacts from the NetProspex database, offering salespeople direct access to hundreds of thousands of companies and millions of potential B2B influencers and buyers.