Influitive Unveils New B2B Referral Solution

October 17, 2013
Written by Kim Zimmermann
Published in Demand Generation

influitive logo Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners.

Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks.

Within the company’s marketing platform AdvocateHub, Influitive Referrals addresses some of the common challenges associated with advocate marketing, according to company officials.

"Nothing fires up sales teams more than happy customers referring motivated buyers," said Mark Organ, CEO and Co-founder of Influitive. "Our approach is simple: if you want more referral leads, develop a program to tap into the passion of your advocates, fans and evangelists."