Demand Generation

Sungard AS Uses Segmentation, New Creative to Boost Lead Conversion Rates by 75%

Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow of leads to the company’s sales force. As a company that…

Salesfusion Partners With InsideView To Enrich Lead Data

Salesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion and any integrated external CRM. The feature, Salesfusion Enrich, is available at no…

September 10, 2014
Written by Brian Anderson

ON24 Unveils New Promotion And Lead Qualification Tools

ON24 announced the launch of Webcast Elite Marketing Edition, a suite of new tools and features designed to help B2B marketers promote their webinars and qualify leads.. Webcast Elite Marketing Edition includes ON24’s Integration Service, which intends to connect user webcasting, CRM and marketing automation solutions to boost demand generation…

September 2, 2014
Written by Andrew Gaffney, Editor

VisitIQ Brings Anonymous Tracking To Email

eTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time. Leveraging their current email marketing platforms, marketers can add links to email messages to automatically tie web activity — including page visits, duration on each…

August 28, 2014
Written by Andrew GAffney, Editor

Special Report: B2B Marketers Turn To Account-Based Strategies To Improve Targeted Messaging

More than one third (34%) of B2B buyers report that the number of team members involved in buying decisions has increased over the past year, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Also, over half (55%) of respondents stated they have at least three team members that…

August 27, 2014
Written by Brian Anderson

LinkedIn’s Updated Sales Navigator Offers Demand Generation Tools For B2B Marketers

LinkedIn’s new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that could help B2B marketers boost their lead generation capabilities. The offering is designed to push data such as job changes, press announcements, blog posts and status updates relevant to key accounts and…

August 7, 2014
Written by Kim Ann Zimmermann, Managing Editor

Marketers Tap Influencers To Build Credible, Buyer-Centric Relationships

Forward-thinking B2B marketers are building relationships with influential members of the community, with the goal of providing more targeted and credible messaging to the potential buyers among their followers. When added to the marketing mix, influencers can help amplify a company’s marketing message and, in turn, reach a wider audience.…